BFCM 2026

Are you ready for Black Friday and Cyber Monday?

12 questions, 2 minutes. Answer yes or no and we'll score your readiness.

Flows

1. Have your welcome, abandoned cart, browse abandonment and post-purchase flows all been tested in the last 30 days?
2. Do your flows match your BFCM offer, with no full-price messaging or expired codes landing in the middle of your sale?
3. Are flow filters and smart sending set so customers aren't getting three emails in one day from flows and campaigns combined?

Deliverability

4. Is your sending domain authenticated with SPF, DKIM and DMARC?
5. Has your spam complaint rate stayed under 0.1% for the last 30 days?
6. Are you increasing send volume gradually now, rather than planning a big jump on Black Friday?
7. Do you have an engaged segment to send to, and a plan for subscribers who haven't opened in 90+ days?

Experience

8. Have you checked your emails and sale landing pages on mobile, and do they load quickly?
9. Are your signup forms updated for BFCM, for example with an early access or VIP list?
10. Have you tested every discount code end to end, through checkout?

Planning

11. Is your full send calendar from early access to Cyber Monday written down, with the segment for each send?
12. Do you have a plan for what happens to your new Black Friday buyers in December and January?