2022 - Present
Live website
Strategy
UX/UI Design
Development
Shopify Plus
Managed Services
SAP ERP
System Integrations
Ongoing Success
2022 - Present
Oribe

Oribe, the award-winning luxury haircare brand, has partnered with Black & Black Creative across multiple phases of digital transformation, with a long-term focus on crafting a best-in-class ecommerce experience that reflects the brand’s unmistakable identity. What began as a full redesign and migration to Shopify Plus evolved into an ongoing collaboration, ensuring that every digital touchpoint—from storytelling to checkout—embodies Oribe’s commitment to craftsmanship, performance, and luxury.

From Migration to On-Going Enhancements

Black & Black Creative led the design and development of Oribe.com’s flagship ecommerce site, translating the brand’s richly textured visual language into an immersive online experience. From high-impact campaign landing pages to editorial-driven product education, every element was thoughtfully designed to reflect the artistry of the brand. The result is a site that not only drives conversion but also serves as a digital expression of Oribe’s premium salon heritage.

Feature Enhancements

Over the years, our partnership has grown to include iterative enhancements to the site’s functionality and UX, including custom PDPs for new product lines, content modules to support storytelling around launches, and integrations to support loyalty, subscriptions, and international expansion. Each update is guided by a deep understanding of the Oribe customer and a shared commitment to delivering luxury at every click.

Commitment & Trust

Today, Oribe.com is more than just a storefront—it’s a content-rich, commerce-forward experience that continues to evolve. Black & Black remains a trusted partner, supporting the brand’s growth through a thoughtful balance of technology, design, and strategy that stays true to Oribe’s iconic voice.

Results
56%
Increase in Conversation Rate
23%
Decrease in Bounce Rate
64%
Increase in Revenue