A Single Foundation Codebase, Infinitely Flexible
Strategy
UX/UI Design
Development
Shopify Plus
Managed Services
System Integrations
Ongoing Success
Nili Lotan
Nili Lotan, the New York-based luxury fashion brand known for its minimalist silhouettes and elevated essentials, partnered with Black & Black Creative to transform its ecommerce experience on Shopify Plus. The goal was to bring the brand’s refined aesthetic and premium positioning to life through a fully custom online store that seamlessly blends content and commerce.
Black & Black Creative reimagined the customer journey from homepage to checkout, introducing a sleek, modular design system, improved navigation, and rich storytelling capabilities to highlight seasonal collections and campaign imagery. The result is a high-performing digital flagship that mirrors the sophistication of Nili Lotan’s brick-and-mortar presence while supporting global scale and growth.
Nili Lotan’s collection spans elevated essentials, statement pieces, and limited-edition capsules—each with distinct merchandising and storytelling needs. To support this, Black & Black Creative developed multiple bespoke product detail page templates tailored to different product categories. From styling-rich editorial layouts for seasonal collections to more utility-focused templates for wardrobe staples, each design was crafted to deliver the most intuitive and immersive shopping experience for the customer, while staying true to the brand’s refined aesthetic.
Results
56%
Increase in Conversation Rate
23%
Decrease in Bounce Rate
64%
Increase in Revenue
