Still Here

2025 - Present

Visit stillhere.nyc

Strategy

UX/UI Design

Development

Shopify Plus

Managed Services

System Integrations

Ongoing Success

AB Testing

CRO

2025 - Present

STILL HERE

Reimagining the digital flagship store for one of denim’s most distinctive independent brands

Still Here New York is a boutique denim brand based in NYC, known for vintage-inspired, 100% cotton jeans, hand-painted details, and unexpected embellishments. The brand sits in a rare space: nostalgic but modern, playful but refined, cult-followed but commercially sharp.

As the brand gained momentum, Still Here needed an ecommerce experience that could keep up.

Their products were becoming more visible, more talked about, and more in demand — from their hand-finished denim staples to viral silhouettes like the Sport Jean, a low-rise, relaxed-leg jean with drawstring toggles and a no-waistband construction.

Still Here came to us to reimagine their DTC experience on Shopify Plus: a site that felt as elevated as the brand, but also frictionless, scalable, and built to perform.

The Challenge

Still Here had the brand momentum, product originality, and cultural relevance. What they needed was a digital experience that could translate that energy into commerce.

The site needed to do two things at once:

Feel editorial, expressive, and premium - a true reflection of Still Here’s New York point of view.

But it also had to work hard: improving the shopping journey, reducing friction, supporting product discovery, and creating a stronger foundation for growth.

For a brand with high-demand products and fast-moving drops, the ecommerce experience could not simply look good. It had to convert.

What we did

We designed and built a new Shopify Plus experience that balanced brand expression with commercial clarity.

The new site gave Still Here a more elevated digital home, with a cleaner visual system, stronger product storytelling, improved navigation, and a smoother path from discovery to purchase.

We focused on the areas that matter most for a growing fashion brand:

A more premium, editorial brand experience
Faster and easier product discovery
Stronger PDP structure and product storytelling
A cleaner mobile shopping journey
Improved merchandising flexibility
A scalable Shopify Plus foundation for future growth
A sharper balance between brand, content, and conversion

The result was a site that feels distinctly Still Here - understated, cool, confident, and easy to shop.

The Impact

Since launch, Still Here has seen strong momentum across sales, conversion, and customer retention.

Gross sales increased by 62.4% across the matched comparison period, reflecting a meaningful lift in commercial performance following the launch of the new Shopify Plus experience.

The site also showed continued growth over time, with the strongest sales month in the period reaching a 155.6% increase compared with the first month measured after launch.

Conversion rate improved as well, increasing by 18.0% post-launch compared with the pre-launch baseline. In the most recent three-month period measured, conversion was up 30.3% versus the pre-launch baseline, showing continued improvement as the experience matured.

Returning customer rate also strengthened, increasing by 3.8 percentage points post-launch. In the most recent two-month period measured, returning customer rate reached approximately 49.0%, reflecting stronger repeat customer behavior and deeper customer engagement.