The objective was to craft a modern, elevated digital vision that reflects the brand’s minimalist, California-inspired aesthetic while enhancing usability, storytelling, and conversion.
UX/UI Design
Concept
Strategy
James Perse
Design pitch concepts for the iconic quiet luxury brand
James Perse, the renowned Los Angeles lifestyle brand, invited Black & Black to pitch to reimagine its ecommerce experience through refined UX/UI concept design.
Our work focused on evolving the online experience to meet the expectations of James Perse’s discerning, design-conscious audience—bringing clarity, simplicity, and quiet luxury to every touchpoint.
The new concepts extend James Perse’s distinct lifestyle proposition into the digital space—crafting an experience that feels as effortless, understated, and elevated as the garments themselves.
“I spend my time thinking about everything. My brain goes to literally everything at once. It does not go just to one specific thing. It thinks about the story, the environment, the space, the visual”
James Perse
