RE/DONE needed a world class e-commerce store built to enable the brand team to maximize their brand storytelling while simultaneously optimizing for a frictionless shopping experience.
We designed and built a highly modular website experience, empowering the RE/DONE team with the flexibility to customize the frontend experience. Ensuring that the user journey for Re/Done Jeans is smooth and intuitive, with a clean layout, easy navigation, and quick access to key product details.
RE/DONE's product pages blend editorial storytelling with e-commerce seamlessly. Each page features lifestyle imagery, fit-focused model shots, and thoughtful copy that highlights the jeans’ vintage inspiration. The clean, minimalist layout keeps the focus on the product, while subtle styling suggestions enhance the experience without feeling pushy.
Growth Director at Re/done