Services
Brand Identity

Your brand identity is the face of your business—it’s how customers recognize and remember you. At Black and Black Creative, we create unique brand identities for everyone, from startups to enterprise brands. Whether you're building from the ground up or refining an existing identity, we ensure your brand stands out and resonates with your audience. We help brands sell experiences, not just products, by crafting identities that truly connect with their customers.

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What we do
01
Naming
The right name can make all the difference. We collaborate closely with you to find a name that not only resonates with your target audience but also captures the essence of what your business stands for.
02
Brand Positioning
Understanding where your brand fits in the market is crucial. We help you define and articulate your brand’s position, ensuring it speaks directly to the right audience and differentiates you from competitors.
03
Packaging & Collateral
Your packaging and collateral are vital extensions of your brand. We design materials that not only catch the eye but also convey your brand's message in a way that feels authentic and memorable.
04
Copywriting
The words you use define how your brand is perceived. We craft clear, compelling copy that reflects your brand’s voice and values, making sure every message resonates with your audience.
05
Art Direction
Visual consistency is key to a strong brand identity. Our art direction ensures that every visual element, from imagery to graphics, aligns with your brand's overall aesthetic.
06
Branding Book
Consistency across all platforms is critical. We create a comprehensive branding book that outlines your brand’s visual and verbal identity, ensuring that your message remains consistent, no matter where it appears.
07
Guidelines
A strong brand requires consistency. We develop detailed brand guidelines that cover everything from logo usage to color schemes, ensuring that every piece of communication aligns with your brand's identity.
08
Packaging Design
Packaging is more than just a container; it’s an experience. We design packaging that not only protects your product but also reinforces your brand identity, making a lasting impression from the moment your customer receives it.
“We aimed for a site that loaded quickly and allowed for agile content management, enabling us to adapt and respond to changing market demands.”
James Brown

Growth Director at Re/done

Case Studies3 Go to All Case Studies

Brand Identity

JB Hudson

Jewelry

2021

 

Brand Identity

JB Hudson

Jewelry

2021

 

Brand Identity

The Loupe

Jewelry

2021

 

Brand Identity

The Loupe

Jewelry

2021

 

Brand Identity

Bugatchi

Fashion

2023

 

Brand Identity

Bugatchi

Fashion

2023

 
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