Salvatore Ferragamo

Campaign website for the 35 year celebration of the iconic Vara flat shoe.

Strategy 
UX/UI Design
Development
Wordpress
Managed Services
Email Marketing

To celebrate 35 years of Salvatore Ferragamo’s most iconic shoe, the Vara, Ferragamo tapped Chandelier Creative & Black & Black to concept and execute the L'icona Ferregamo, 21 girls in 21 days campaign website.


The campaign was shot by photographer Claiborne Swanson Frank. The portraits captured some of the worlds’s most stylish women including Camilla Belle, Jessica Hart, Lake Bell, Lauren Santo Domingo, Olivia Palermo, Alexandra Richards, Sophie Auster, Elettra Weidemann, Susie Lau, Lauren Remington Platt, Amanda Hearst, Lily Aldridge, and Minnie Mortimer, all shot in their choice of Vara or Varina.

The Campaign

The campaign featured a new woman each day for three weeks, each embodying the spirit of Ferragamo and wearing her favorite Varas or Varinas in a fresh way. Among the girls were actress Lake Bell, socialite Olivia Palermo, and actress Camilla Belle.

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Project Info

2022

To celebrate 35 years of Salvatore Ferragamo’s most iconic shoe, the Vara, Ferragamo tapped Chandelier Creative & Black & Black to concept and execute the L'icona Ferregamo, 21 girls in 21 days campaign website.