Bugatchi engaged with Black & Black to reposition the brand, create a new brand identity system and a new website experience. It was paramount for Bugatchi to have a brand system that supports the diversity of their products lines and a user experience optimized for the best product discovery and path to purchase.
Bugatchi
Repositioning and creating a new identity for the luxury menswear brand
Strategy
Brand Positioning
Brand Identity
Website
Managed Services
Guidelines
Packaging
Identity
We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.
Packaging & Collateral
We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.
Logo Marks & Applications
We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.
Campaigns & Retail
We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.
Website
We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.
