Redesigning the Revision Skincare website on Shopify 2.0 presented an early challenge: creating an optimized mobile experience to enhance product discoverability and reduce site friction. Our primary objectives were to boost conversion rates, increase average order value (AOV), and shorten checkout times. By leveraging heat-mapping tools like Hotjar, we pinpointed friction points in the customer journey, developed hypothesis-driven design solutions, and conducted A/B testing to ensure our designs effectively delivered results.