Product Powerhouse
Shopify (SHOP) Introduces over 100 game-changing advancements to fuel brand growth and reach customers everywhere.
We look at some most impactful advancements and how they will help merchants.
Shopify Winter '23 Edition
We outline the most impactful Platform Improvements.
Shopify Plus
Enhancements
Insights
Shopify Editions
DTC
Streamlined One-Page Checkout
Enhancements to Shopify’s checkout are an essential aspect of Shopify’s latest Editions product release. Inspired by ShopPay’s high conversion rates. the new one-page checkout is major upgrade on the already incredibly good checkout experience. The one-page checkout is fewer pages to go through and also has less fields to fill out and hence lowers friction. This in turn should increase conversion rates for merchants.
It’s also important to understand that the current checkout.liquid customizations that are being used by most Shopify Plus merchants are being depreciated. Meaning that merchants with checkout customizations will have to migrate to the new checkout experience (checkout UI Extensions) by mid 2024.
If you need support upgrading your checkout to the improved experience
Lightning-fast Page Loads
Fast is never fast enough. Site readiness and speed are critical across every brand touchpoint and can heavily impact a brand’s conversion rates. Shopify has rolled out an expanded global infrastructure that ensures incredibly fast load times for Shopify merchants. Shopify has achieved this by routing traffic and rendering sites as close to their locations as possible.
With 270 points of presence around the world and additional locations being continually deployed, businesses are seeing their sites respond twice as fast.
Read more about how Shopify is speeding up their merchants storefronts here.
Metaobjects for Simplified Content Management
Merchants can now leverage Metaobjects to manage custom content directly in the native Shopify store editor previously there would be a heavy reliance on third-party metafields applications.
Merchants can create reusable, custom content like a shoppable gallery, product highlights, cart upsells, and more with metaobjects. They can also draft, edit, translate, and reference metaobjects directly within the online store editor, or use the Storefront API to seamlessly pull content into the customized storefront.
Read more about metabojects here.
Shopify Native Product Bundles
Coming soon, you can set up bundles with the new Shopify Bundles app or any of the upcoming bundles apps built on Shopify functions in the Shopify App Store. The bundles application will be seamlessly integrated with the Shopify admin, 1-click install, have variant level inventory tracking and be included in all Shopify plans.
Sign up for early access here.
Going Global
Updates to Shopify Markets has made it easier to rapidly expand to new markets from a single Shopify store. Here are some key enhancements:
Translate & Adapt
Engage more customers with regional, seasonal, and cultural relevance by localizing your store content across markets.
Translation Editor - Shopify has added a side-by-side editor to add, edit, and review translated content, and automatically translate up to two languages completely free with the translate & adapt app.
Adapt content to reflect spelling and messaging variations between markets.
Tailored Product offering by Market
Control which products are published in each market. Easily align with licensing agreements, regional regulations, and buyer expectations in different markets.
Market Specific Order Fulfilment (coming soon)
Configure order routing rules to match your business needs, including routing based on the customer’s proximity and inventory availability.
Read more about Shopify Markets Pro here.
Expand with B2B
B2B on Shopify gets dozens of enhancements. Shopify harnesses their leading direct-to-consumer (DTC) commerce solution to make business-to-business (B2B) selling better.
Quantity Rules
B2B merchants can now create quantity rules for products and variants, including minimums and maximums, case-packs, and increments. This was one of the major areas Shopify B2B was missing previously.
- Set unique rules for different customers.
- Simplify the fulfillment process and save on shipping and handling costs by selling in bulk.
- Increase average order value by adding minimum order quantities for products.
Read more about all Shopfy B2B features in our article here.
Sync and sell on YouTube
You can now display product on Youtube through live streams and on-demand videos. This feature allows merchants to sell products directly to viewers while they watch videos! Brands with large followings on Youtube or influencer networks can now get product directly in front of their audience in a much simpler and easier way. Brands can now reach customers where they are actually spending their time.
- Sell your products on YouTube to create authentic, live and on-demand shopping experiences.
- Stand out with up-to-date product info right below your video, pinned in the chat, or tagged during a live stream.
Summary
Shopify’s latest releases are truly a step ahead of any other platforms in the market. These latest releases offer cutting-edge ecommerce technology to all brands no matter the size. Features such as theses would normally be reserved for the largest enterprise business who have the capital to implement such advanced technology.
If you want to dive deeper into all of the updates you can read the Shopify Editions release here. If you have more questions about the releases or Shopify in general you can reach out to our team here. We would be happy to help you.
