Guest in Residence’s Creative Director, Gigi Hadid, is globally renowned, boasting 77 million Instagram followers. Anticipating significant interest in her brand's launch, the company recognized the necessity of a top-tier eCommerce platform. They aimed for a solution that ensures reliability, high performance, and robust scalability to meet the demands of their audience
Using Shopify Plus, the brand felt confident in the platform's ability to manage high-volume traffic surges from Gigi Hadid’s social media posts, providing a robust foundation for growth. Collaborating with Shopify Plus Agency Partner Black & Black, Guest in Residence initially considered a headless technology stack with a React frontend web app powered by Shopify Plus and Contentful CMS. Their goal was to create a fast, robust, and flexible eCommerce store.
However, with the introduction of Shopify 2.0 upgrades, Black & Black determined that Guest in Residence could achieve exceptional site speed, performance, frontend UX customization, and flexible content management without adopting a headless approach. The traditional monolithic architecture of Shopify 2.0 offered numerous benefits. For instance, the intuitive native theme editor would have been lost with a headless setup. Additionally, a monolithic Shopify architecture allowed the brand to utilize one-click install applications, avoiding the need for complex API integrations required by headless architecture, saving significant time, cost, and maintenance.
Furthermore, the ongoing enhancement and maintenance costs with a Shopify monolithic architecture are considerably lower than those of a headless build. With Shopify Plus, Guest in Residence quickly saw positive results, including sustained growth in AOV over the first five months.
Ready to elevate your eCommerce business with Shopify Plus? Contact our team at Black & Black. As exclusive Shopify enterprise partners, we specialize in designing, developing, and growing your eCommerce vision. Let us help you build your eCommerce rocket ship. Get In Touch.
