Redesign of givenchybeauty.com
LVMH chose Black & Black to redesign the American beauty website of the fashion house Givenchy. Playing off the geometric, understated elegance of the iconic brand, Black & Black redesigned the site to appeal to the low-touch luxury consumer. Employing a user-centered design philosophy, we emphasized ease of use and simplicity to optimize the user experience, improve path-to-purchase, and increase sales. We are proud to continue our collaboration with LVMH on their digital marketing strategies for Givenchy Parfums and Kenzo.
- Web Design & Development