Bugatchi | Repositioning and creating a new identity for the luxury menswear brand

Brand Positioning

Brand Identity

Guidelines

Packaging

Website

Bugatchi engaged with Black & Black to reposition the brand, create a new brand identity system and a new website experience. It was paramount for Bugatchi to have a brand system that supports the diversity of their products lines and a user experience optimized for the best product discovery and path to purchase.

Identity

We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.